I’m in the final stages of exam preparation and finalising
school (hence my awkward silence), but I had to make one quick fashion event
stop at the launch of Paidemoyo Chideya’s DeMOYO new winter collection range at
Truworths Sam Levy Village. I’ve only been recently acquainted with the DeMOYO
line, and I must say I’m inlove. The brand screams every epitome that is Tendai
Sophia, it is feminine, sophisticated, CHIC and above all, it is tailor-made
for the uber- sophisticated modern woman with form fitting silhouettes and a
neutral colour palette. (I’ve an exclusive with Paidemoyo which is still in the
works, but will be shared very soon! Keep on the lookout). For now I will say
that Paidemoyo is off international recognition, having spent well over a
decade building and crafting her brand abroad; with international liaisons that
include Calvin Klein in New York City. Paidemoyo’s opening speech at the launch
expressed her love for passion in art, creativity and inspiration. Stating that
her stance is and has always been focus on women’s growth and empowerment,
which readily shows in her clothing and her personality.
The launch took place on Friday 30 May, at approximately 6pm
(yours truly arrived 18.15pm, with my sidekick and sister @ChipoLace). Familiar
faces on rotation were @TatRobin, Shamiso Ruzvidzo, Ruvheneko Parirenyatwa and
Fungai Tichawangana (the guru behind ZimboJam). Three models worked their stills in DeMOYO
creations, first with formal casual attire and the next rotation they donned
some of DeMOYO’s best evening couture pieces. And guests were treated to light
snacks and bubbly. The launch covered just over two hours, but a lot of
pictures, selfies and interactions took place, it’s all about Network Marketing
empire!
I thoroughly enjoy how these events and launch parties are
increasingly growing to promote local production (and can be super fun!). I’m sure you are well aware
about my strong stance and advocating on local fashion, production and consumption. Anything to boost
our Fashion industry and put it on the international map, is what Signature Toscie stands for. With that said I hope
you will pop by Truworths at Sam Levy Village during the 2014 winter season to
purchase a DeMOYO piece, yes Truworths is a bit on the pricier side but I
promise you the material, texture and silhouette of the clothing is all worth
it.
DeMOYO details:
Facebook; www.facebook.com/DeMOYO
Twitter; www.twitter.com/Ms_DeMOYO
Yours in Glamour and photos from the event below;
Tendai Sophia!
DeMOYO Collection on Display
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| DeMOYO winter shift dress in this season's winter "white trend". |
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| Model wearing DeMOYO and Entertainment for the evening was provided by Cathy Mhlanga |
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Models showcasing DeMOYO.  |
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| Loved this model's make up done by Vault Cosmetics before the Launch Party |
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The timeless crotchet dress, which has received its fair share of international recognition was given a demure twist for the Zimbabwean audience. |
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| Beaded Evening gown |
The Crowd
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| Myself with Paidemoyo and my sister. Photo courtesy of @TatRobin |
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Footsies, shoes, heels! Call them what you want but we took a snap! |
*FIN*
Your red shoes are sooooo amazing! You look really tall here.
ReplyDeleteThank you! I guess its my shoes that give me the good height :)
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